Fair trade certification

A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were over 1000 companies certified to the FLO International's certification and a further 1000 or so certified to other ethical and fairtrade certification schemes around the world.^[1]

Other certification and product labelings

• The Fair Trade Federation does not certify individual products, but instead evaluates an entire business.
• The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations.
• UTZ CERTIFIED is a coffee certification program that has sometimes been dubbed "Fairtrade lite" ^[2]
• Counter Culture Direct Trade Certification is a direct trade alternative to the Fairtrade certification.
• Whole Trade Guarantee, a purchasing initiative launched in 2007 by Whole Foods Market.^[3]

References